Needless Necessity: Sameness and Dynamic in Capitalist Society
Marcel Stoetzler, Bangor University, UK (via Fast Capitalism)
In capitalist modernity, all that is fluid is frozen fast, and vice versa. Everything is at the same time solid and not. We need to do something. One must always produce. But then, one must always produce the same. Production is always reproduction, no more, no less, albeit on an extended scale. Capitalist society is a treadmill: “Now, here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that,” as the Red Queen asserted. Society (re-)produces itself, using humans as its principal agents, as ever new and ever the same. Humans (re-)produce society as ever the same by making a fresh start every morning when the alarm bell tolls: a new morning promises gold – the matter of eternity – every single day anew. My consciousness is split on this matter: it tells me, on the one hand, that I have places to go (hooray!), I have some inner growing to do, but at the same time, I am proudly identical to myself (disregarding some metabolism-related corporeal change that one tries to keep separate from one’s sense of selfhood). I who took out the student loan yesterday will have to pay up tomorrow, although the intervening time – not least ‘the student experience’, as they say – will have made me a whole new person (with places to go, hooray!). Growing up, experience – going-beyond-and-through: ex-per-ire – or not, contracts are to be fulfilled. This is a rule society will enforce.
This article explores the dialectic of a twofold compulsion characteristic of modern bourgeois society: on the one hand the dynamism grounded in the compulsion to expand production, to never stand still, relax and enjoy, always to increase the labors of self-preservation, on the other hand the static, sameness and identity that are produced by the ‘real-abstracting’ processes equally central to the capitalist mode of production, the locking down of humans in their identities, including those of sex and race. The article examines these matters through the prism of Adorno’s late essay on the concepts of ‘static and dynamic’ that is taken as a vantage point for a reading of ‘The concept of enlightenment’ in Horkheimer and Adorno’s Dialectic of Enlightenment. The last part of the essay argues that capitalist society’s needless necessities impose themselves on society through abstracting practices in everyday life but also produce an equally contradictory set of social movements that have now opened up a fragile prospect for the revolutionary overcoming of capitalist society. The key point of the argument is that Horkheimer and Adorno’s unique emphasis on the critique of ‘the economic’ beyond that of ‘the economy’ is crucial to this radical perspective.